Kristen Bryant’s previous job looked and sounded like something you’d find on any modern marketing team. Today, she looks a lot more like someone you’d find in Hollywood, inside a production studio, or working for a media company like The Ringer, Vox, or Vice. Today, Kristen joins us to talk about her atypical role and […]
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Today, we deconstruct the podcast I Make a Living from Freshbooks. It’s a narrative-style show, with layers of interview audio, voiceover, and music, all about entrepreneurship. But that’s a saturated niche. Does Freshbooks differentiate? How? In this episode, Jay Acunzo and Molly Donovan break down the show, moving through the facts of the show, 3 […]
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3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the highlights […]
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There’s a new mandate in marketing: don’t just grab attention — hold it. If you’re new here (hi! Welcome!), I’ll catch you up. At MSR, we believe that the marketing of yesteryear — the type that relied on flashy gimmicks and splashy mass campaigns and pursued reach and brand awareness above all — should stay […]
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Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star Wars. But Binge Mode, despite it’s irresistible audio, doesn’t do all the crazy post-production editing usually associated with the phrase “production value.” Instead, they do […]
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Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… I own one YETI product: a big metallic tumbler gifted to me by a friend for being in […]
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Kate McKinnon was in the middle of her audition for SNL when senior cast member Bill Hader walked out of the room. If you’re a performer of any kind, you know this is not usually a great sign. Even if you’re not a performer, you can probably imagine the crumbling feeling for an auditioner when […]
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There’s a saying we use often at Marketing Showrunners: Great marketing isn’t about who arrives. It’s about who stays. That’s because if people actually stick around, the good stuff we seek actually happens: trust and love and a relationship form; we get valuable feedback and insights from the engagement and conversation; and of course, our […]
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What if you white labeled your brand’s podcast? How would they know it was you? Today, we break down Adobe’s Wireframe podcast, and we look harder at the idea that a show should be “brand IP” — an identifiable, defensible premise and identity that is wholly our own. How do we create The Only instead […]
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Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… There’s one show on the World’s Biggest List of Branded Shows that always catches my eye…but which I’ve […]
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