3 Clips | The Podcast for Marketers Who Podcast · Bill Simmons Leads the Witness On our first episode of “Clipped,” we deconstruct a telling moment from the Bill Simmons Podcast that can help us become better interviewers. Our clip today reveals a technique we can use, but be forewarned: It can break in either […]
Share
NOTE #1: This is the third post in a three-part mega-series. Be sure you’ve read Part 1 and Part 2. NOTE #2: This three-part mega-series is itself a small part of a weekly journey I’m currently on with thousands of other podcasters to understand one question: What does it take to create someone’s favorite podcast? […]
Share
You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
Share
NOTE #1: This is the second post in a three-part mega-series. If you missed Part 1, go back and read it here. NOTE #2: This three-part mega-series is an important arc inside a larger, weekly journey that I’m on right now with thousands of other podcasters to understand one question: What does it take to […]
Share
Phil Nottingham is a brand strategist at Wistia. In this episode, author and Marketing Showrunners founder Jay Acunzo grapples with some big questions about how to measure and discuss the power of shows internally at a brand. Phil joins him to make sense of some philosophical questions around measurement, ROI, and the giant shift in […]
Share
This is the next step in our ongoing journey to answer a crucial question: What does it take to create someone’s favorite podcast? Each week, a new idea takes us one step closer to developing a system we can all use, as well as an online, interactive workshop where we can do real work on […]
Share
You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
Share
Abby Sullivan is the co-host and editor of the daily podcast Recur Now, from ProfitWell. The company isn’t huge (they recently passed 100 employees across 3 offices, mainly found in Boston). They don’t have endless resources, nor a roster of expensive freelancers or award-winning agencies at their disposal. What they have, instead, is a […]
Share
Every good relationship is built on two fundamental pillars: trust and love. It’s as true in the marketing world as it is on Love is Blind (anyone else’s quarantine binge-watch of choice?). For a relationship to succeed, the parties need to trust one another: they need to demonstrate honesty, reliability, and fidelity. But trust alone […]
Share
You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
Share
