Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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What makes content irresistible? Antoine de Saint-Exupery was a French aviator, writer, and author of The Little Prince. He also knew a thing or two about motivating others. He once said this: “If you want to build a ship, don’t drum up the men to gather wood, and divide the work, and give orders. Instead, […]
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“Podcasting metrics are notoriously terrible.” – Jeff Ayers, Broadcasting, Death Wish Coffee Company “Sure, downloads are fun to see climb — and of course that’s a helpful barometer to see the general trend of the show’s popularity. But because we are such a niche audience, that metric doesn’t tell as much as it might for […]
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3 Clips | Dissecting Great Podcasts · TD Bank’s Surprisingly Great Internal Podcast 3 Clips | Dissecting Great Podcasts · TD Bank’s Surprisingly Great Internal Podcast Scott Monty faced daunting challenges making this show for TD Bank. First off, it’s a bank. They’re not exactly the most creative brand in the world. Or are they? […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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Do you ever feel that when it comes to content marketing, you can either focus on exceptional creative or on lead generation…but not necessarily on both? It shouldn’t feel like that, but it sometimes does. Marketers are stretched so thin and so strapped for resources — of time, of budget, of talent — that they […]
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The following is a sample of my weekly newsletter, Playing Favorites. As my friend Ann Handley would say, it’s far more focused on the “letter” than the “news.” Every Friday, get one original idea, packaged as a question you can ask, focused on helping you make your audience’s favorite things. Plus, you’ll get a roundup […]
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3 Clips | Dissecting Great Podcasts · Song Exploder: Small Choices, Big Feels Song Exploder is one of the most widely celebrated podasts on this or any other planet. The host, Hrishikesh Hirway, is a multi-hyphenate kind of creator working across a number of impressive projects and roles. Most notably on this show, however, he […]
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Few things on Business Internet are as cringe-worthy as someone trying to earn credibility by saying, “People often ask me…”. Let’s face it: nobody actually asked them anything. Today, I thought I’d skip the cliché and respond to an Actual Question from an Actual Person as a way to help you get Actual Answers — […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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