Marketers are terrible at goodbyes. Whether we’re addressing a viewer or listener, whenever we finish our podcast’s or video show’s episodes, we rarely end with enough oomph. Sometimes, we’ve dedicated so much time to everything else, that we simply fail to allot the necessary mental calories to the ending. Other times, we just drop people off […]
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Sarah has been doing her job for 20 years. She thought she’d seen everything. She was wrong. Halfway through the podcast episode you’re listening to, Sarah, the guest on the show, excitedly describes this moment where she walked into her lab like any regular day. (Wait a second, she has a lab?) There, she greeted […]
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“I don’t understand!” she shouted. “This used to work EVERY time! What is happening?! What are we gonna do?!?! WE’RE ALL GONNA DIE!!!” Okay, so that’s not really what she said. This calm, cool, and collected friend and I were colleagues on a marketing team years ago. She was responsible for all things direct response, and I […]
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Editor’s Note: The team at Trello asked me to participate in their #InspireWithTrello campaign. I’ve been using their tool since 2012 (obsessively), and I was thrilled to do so. You can see tons of creators’ Trello boards on their Inspiration Page. I pushed the door gently, and it crashed to the ground, debris flying everywhere […]
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This story originally appeared in “Damn the Best Practices,” my newsletter sharing one new idea or story every week for being better than best practices. Subscribe here. Mikael Cho (@mikaelcho) is the founder and CEO of a company called Crew. Or at least, he was. A few years ago, the Montreal-based entrepreneur faced a tough […]
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Marketers everywhere are figuring out whether or not launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder — and I don’t see marketers asking it often enough. To […]
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“It’s not that I have an ego. It’s just that I love how awesome I am.” Said every podcast creator ever. Look, podcasts are booming, and I get why so many brands would like to create their very own. However, it’s the height of insanity to build an asset as large as a SHOW and not […]
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This article originally appeared in my weekly newsletter, Damn the Best Practices. Get one new story every Monday morning to be better than best practices. Subscribe here. I went to college with a grand total of 2,200 students. That wasn’t my graduating class. That was the entire school. During the summer before my freshman year, I made a […]
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Want to skip the reading and listen instead? Your wish is my command: Apple Podcasts | Overcast The name is different from competitors. The tagline is killer. And they’ve shown no fear of tinkering. That’s the good news for Buffer’s Science of Social Media podcast. But there’s more that the duo behind the show can […]
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Harvard Business Review had a podcast before they had a website. Would you ever have guessed? This legacy brand, which has been around since the 1920s, is now leading the way for how organizations big and small should evolve to meet the demands of the digital age and, more importantly, the modern consumer. From early […]
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