Sweeping generalization time! When we discuss big shifts in the marketing industry, we talk about the effects on people way too little, way too late. That’s what I most realized when talking to Kristen Bryant of Wistia, who now occupies a new type of role not previously seen on most marketing teams, all thanks to […]
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Creating shows to build passionate audiences provides our brands undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of moving parts and pieces. Show Bites […]
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As anyone who’s had to suffer through another person reading somebody’s bio out loud can attest, there’s a big difference between writing meant to be read silently and writing meant to be spoken aloud. Since 2013, when I launched Traction, a podcast for the venture capital firm I called home, NextView, I’ve been tripping forward, messing […]
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Oh, what’s in a name? (I think it was Poombah from The Lion King who first said that. And I mean the original animated classic, not this live action wallet-grab, but here’s all of my money, Disney, because you own ESPN, the MCU, Star Wars, and my childhood. Sigh…) What, pray tell, is in a […]
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Alec Berg’s heart was in this throat. His stomach and lower intestines seemed eager to find some new real estate too. He’d just handed a draft of his first script to the legend himself, Larry David. It was Alec’s first attempt at contributing to the impossibly successful Seinfeld. Today, Alec’s innards wouldn’t budge given that […]
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Claude came from a traditional home. His parents expected him to take the usual path many of us imagined we’d take, though we likely didn’t control that image. It was built in our heads for us. You know the one: finish high school, attend a good college, declare a safe major, and, upon graduation, receive our […]
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The deep tones of synth music begin to play. A crackling sound emerges, as if from static electricity, followed by a single strum from an electric guitar that shatters the silence. A man’s voice booms: “I really didn’t get fascinated with design until I learned what it was and what it could actually do.” These […]
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EDITOR’S NOTE: This is a one-time preview of the lead section of our monthly newsletter. Each edition, we share ONE idea that we believe can have a massive impact for marketing leaders, specifically around the craft of making original series to grow passionate audiences. We go beyond tips and tricks to share executive-level ideas, followed […]
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Let’s go Chicken Little on the marketing industry for a moment, shall we? Because taken the wrong way, most observations and studies about our industry seem to make it feel like the sky is falling. However, CMOs now face the single-biggest opportunity we’ve encountered in the digital age as marketing leaders, if only we’d actually […]
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The tech venture capital firm Andreessen Horowitz (a16z) recently released their Podcasting and Audio Market Cap report. Authored by Li Jin (pictured), with help from Bennett Carroccio, and Avery Segal, the 68-page point of view deck will apparently inform the firm’s investing strategy in the audio industry. The slides cover everything from the overall growth […]
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