Casted is the first B2B podcasting platform. Its tech helps B2B marketers make their podcasts more easily, share them more efficiently, and analyze them more effectively.
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Whether at work or just in life, I find it’s helpful if your enemy has a name. Mine’s name is JR. We’ll get to JR in a bit. (Ugh. Freaking JR.) For now, consider the biggest problem facing shows of any kind — a podcast, an online video show, a TV show, anything. It’s not […]
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As marketers, we are generally practical people. (And if we’re not, say, the most naturally practical of folks, we’ve worked out our logic muscles enough because our careers depend on it.) We like data and statistics — or, at least, our jobs rely on our ability to analyze them and recognize a strong trend when […]
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It’s foolish, I think, to make too many assumptions from the outside looking in when it comes to marketing analysis. For instance, when we look at something that appears to work and appears beloved by a given brand’s audience, we don’t know just how long it took that team to earn the necessary attention and […]
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Imagine two different brands, Brand A and Brand B. Both compete to earn the trust and dollars of the same audience. Brand A is widely considered to be one of the best marketing teams in the world. They understand each stage of the funnel, have discrete strategies and tactics for each, and it all rolls […]
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One of the first things you might notice while listening to Kerry O’Shea Gorgone’s audio is her laugh. The host of MarketingProfs’ weekly Marketing Smarts podcast has a vivacious energy and the booming laugh to go with it. When listening to her speak, she just sounds fun. She the kind of person with whom you […]
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I don’t know if you knew this, but I’m an adult. And one thing that adults are supposed to do, as I recently learned, is get adult haircuts. Okay, some of the men reading this don’t know what I mean, so let me just explain quick. Guys: If you pick your barber the same way […]
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This is a sample of our monthly newsletter, Hidden Gems, where we try to unearth one hidden idea that can have a massive impact on our work as marketing showrunners. Join subscribers from companies like Red Bull, Adobe, Salesforce, Shopify, Wistia, the BBC, and more who receive our free email once a month. It’s one […]
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Every so often in life, you meet someone who so perfectly aligns with the way you see the world, you go full Step Brothers on them: Today, I’m thrilled to announce Wistia as our first Presenting Sponsor for Marketing Showrunners. We’ll be integrated partners, going far beyond the logos-and-links idea that most sponsors expect from […]
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Creating shows to build passionate audiences provides brands undeniable benefits: we hold attention, gain trust, and both increase the lifetime value of our existing audience while decreasing customer acquisition costs thanks to word-of-mouth. However, this stuff can feel like a total mess of parts and pieces. Show Bites is our series of quick-hitting posts where […]
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