What does it take to make your audience’s FAVORITE show? That’s our goal as makers and marketers, but it’s a complex question So we’re on a weekly journey to find out. Subscribe for our free Friday emails, each with one new idea, technique, or framework, all building towards an end-to-end system we can all use. […]
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The biggest barrier to building brand affinity can often be internal stakeholders. All month long, we’re learning how to make the case for great content. Here’s everything we have planned. It’s easy for marketers to act a lot like Chicken Little: We hear a few stats suggesting that the sky is falling, so we […]
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Addiction. Unconventional parenthood. Harassment. If I told you I’ve recently been listening to a podcast that covered these issues, who would you think produced it? A self-help guru or institution, perhaps? Maybe a counselor or therapy collective? What about a company that makes restaurant POS (industry lingo for “point of sale”) systems? Probably not your […]
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[Editor’s Note: This is a guest article from ThriveHive CMO Dan Slagen, who reveals how they created the company’s first original series, a docuseries called Locals. Find Dan on Twitter here, and watch Locals on the ThriveHive website.] It’s no secret to marketers that the future is video content. But not just any video content: […]
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So you want to make a show. Since you’ve stumbled upon this blog, I think it’s safe to assume you’re on the same page we are when it comes to the value of showrunning. You’ve done the research – you know an excellent show can increase the lifetime value of your customers while decreasing the […]
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Ever see The Good Place on NBC? It’s incredible. They say good writers should show, not tell. I’m just going to ask you to allow me to break that rule because I’m telling you: The Good Place is incredible. I will say no more because #spoilers. But one thing I will absolutely spoil as loudly as I possibly […]
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Before we define what a showrunner actually is, consider for a moment the effect that titles and terminology have on the way people approach their work. Imagine you’re at a party and someone asks what you do, and you say, “I’m a writer.” What images pop into the other person’s head? Maybe you’re a plaid-clad […]
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Let’s talk about mint chocolate chip cookies for a second. (Stay with me, people. It’s gonna get weirder before it gets normal again.) Say you are utterly convinced that a mint chocolate chip cookie is the greatest cookie on the planet. It might not be for everyone, but the people who like it really freaking […]
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In Best in Show, the MSR team breaks down what worked (and what didn’t work as well) in marketers’ shows. First up: Episode 7 of Wistia’s Brandwagon, featuring ProfitWell CEO Patrick Campbell. In this episode, Patrick explains why his company has focused all (and we do mean all) of its marketing efforts on creating a […]
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How one marketer is embracing both mediums by marketing to people When you set out to create a show, you might be inherently drawn to one medium over the other. Maybe you have a USB microphone lying around, so podcasting seems easiest. Maybe you’ve always dreamed of creating a web series in which you cast […]
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