November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
Share
November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
Share
Michael Brenner, the author of the book Mean People Suck, likes to say, “Behind every bad piece of content is an executive who asked for it.” I’d like to propose a corollary to this quote that often goes unspoken, but hot damn if we don’t think it all the time. It goes like this: “Behind every […]
Share
November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
Share
What does it take to make your audience’s FAVORITE show? That’s our goal as makers and marketers, but it’s a complex question So we’re on a weekly journey to find out. Subscribe for our free Friday emails, each with one new idea, technique, or framework, all building towards an end-to-end system we can all use. […]
Share
The biggest barrier to building brand affinity can often be internal stakeholders. All month long, we’re learning how to make the case for great content. Here’s everything we have planned. It’s easy for marketers to act a lot like Chicken Little: We hear a few stats suggesting that the sky is falling, so we […]
Share
Addiction. Unconventional parenthood. Harassment. If I told you I’ve recently been listening to a podcast that covered these issues, who would you think produced it? A self-help guru or institution, perhaps? Maybe a counselor or therapy collective? What about a company that makes restaurant POS (industry lingo for “point of sale”) systems? Probably not your […]
Share
[Editor’s Note: This is a guest article from ThriveHive CMO Dan Slagen, who reveals how they created the company’s first original series, a docuseries called Locals. Find Dan on Twitter here, and watch Locals on the ThriveHive website.] It’s no secret to marketers that the future is video content. But not just any video content: […]
Share
So you want to make a show. Since you’ve stumbled upon this blog, I think it’s safe to assume you’re on the same page we are when it comes to the value of showrunning. You’ve done the research – you know an excellent show can increase the lifetime value of your customers while decreasing the […]
Share
Ever see The Good Place on NBC? It’s incredible. They say good writers should show, not tell. I’m just going to ask you to allow me to break that rule because I’m telling you: The Good Place is incredible. I will say no more because #spoilers. But one thing I will absolutely spoil as loudly as I possibly […]
Share
