It’s true: If you want to download information straight to your brain, and you don’t live in The Matrix, then your quickest path between not knowing and knowing is to read something. Or, better yet, scan it. And that’s the issue we face as podcasters: We need to keep in mind that other mediums exist, […]
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Creating shows to build passionate audiences provides brands undeniable benefits: we hold attention, gain trust, and both increase the lifetime value of our existing audience while decreasing customer acquisition costs thanks to word-of-mouth. However, this stuff can feel like a total mess of parts and pieces. Show Bites is our series of quick-hitting posts where […]
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3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the highlights […]
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Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… I own one YETI product: a big metallic tumbler gifted to me by a friend for being in […]
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Kate McKinnon was in the middle of her audition for SNL when senior cast member Bill Hader walked out of the room. If you’re a performer of any kind, you know this is not usually a great sign. Even if you’re not a performer, you can probably imagine the crumbling feeling for an auditioner when […]
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Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… This week, I’ve been thinking a lot about the concept of creating something better — not for the […]
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[Editor’s Note: You know the saying, “If it ain’t broke, don’t fix it?” In our experience, it’s a saying the best marketers tend to ignore. Instead, when confronted with something that just ain’t broke, the most inspiring marketers tinker with it. Add to it. Enhance it. Upend it. They mess with a good system, so […]
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Defining a showrunner is tricky since, as in the case of a product manager or content marketer, the real answer to the question “what is a showrunner” is usually “it depends.” In the traditional sense, a showrunner is the individual on a television show with the creative and management control and responsibility. They do things […]
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Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… I’ve gotten into more meaningless debates on Twitter than I care to remember, mostly involving the subjects that […]
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When it comes to creating a successful branded podcast show, marketers face a fair few challenges. Getting buy-in? That’s up there. Finding the right host? Definitely important. Identifying the specific angle that will set your show apart from the others that are already out there? A must. But perhaps the biggest problem marketers face when […]
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