When something gains steam in marketing, the tendency is to race towards tactics. Which channels? Which tech? Which topics? How do we optimize for X? How do we measure it? These are all incremental questions. Let’s take a moment to focus on the fundamentals, on top of which we can build anything we want. A […]
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We’re on a weekly journey to understand what it takes to make someone’s favorite podcast. You can get each new idea in your inbox, plus a bonus video found nowhere else, every Friday. Subscribe free to join creative minds from Red Bull, Amazon Prime Video, the BBC, the NY Times, Mailchimp, Salesforce, Shopify, Adobe, and […]
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Deconstructing an interview clip between Billions‘ Brian Koppelman and SNL‘s Melissa Villasenor, revealing two hidden traits of great interview podcasts. Brian Koppelman’s show The Moment is a look into pivotal moments that shaped great creative careers. In this episode of 3 Clips‘ quarantine version, “Clipped,” MSR founder and 3 Clips host Jay Acunzo pulls out […]
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You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
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You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
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You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
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You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
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You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
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Showrunners have a unique and lofty role, because they kind of need to embody every type of marketer…all at once. They need to be big, strategic, and long-term thinkers, like the CMO. They need to have an innate appreciation for words and storytelling, like content marketers. They need to understand how to market their shows […]
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This article is part of a weekly exploration to answer one question: What would it take to make your audience’s favorite podcast? Each entry in this series builds on past ideas. It will culminate in the first session of our online, interactive, cohort-based workshop for marketers, where we do real work on our real podcasts, […]
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