The following is a sample of my weekly newsletter, Playing Favorites. As my friend Ann Handley would say, it’s far more focused on the “letter” than the “news.” Every Friday, get one original idea, packaged as a question you can ask, focused on helping you make your audience’s favorite things. Plus, you’ll get a roundup […]
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I came out of the software industry, working at companies like Google and HubSpot, then in technology VC at a firm called NextView. Although I worked in marketing the entire time, the people I always admired most were product managers. They seemed to have an impossibly difficult job. How do you invent stuff? How do […]
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We’re on a weekly journey to understand what it takes to make someone’s favorite podcast. You can get each new idea in your inbox, plus a bonus video found nowhere else, every Friday. Subscribe free to join creative minds from Red Bull, Amazon Prime Video, the BBC, the NY Times, Mailchimp, Salesforce, Shopify, Adobe, and […]
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On Thursday, May 21, 2020, Edison Research and their SVP, Tom Webster — the podcast industry’s equivalent of Neil deGrasse Tyson if NdGT spun dad jokes instead of globes — switched on Yet Another Business Webinar for all the world to watch. This one was genuinely worth watching, however: Podcasting: Connection and Community During Quarantine. […]
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We’re on a weekly journey to understand what it takes to make someone’s favorite podcast. You can get each new idea in your inbox, plus a bonus video found nowhere else, every Friday. Subscribe free to join creative minds from Red Bull, Amazon Prime Video, the BBC, the NY Times, Mailchimp, Salesforce, Shopify, Adobe, and […]
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There’s a saying we use often at Marketing Showrunners: Great marketing isn’t about who arrives. It’s about who stays. That’s because if people actually stick around, the good stuff we seek actually happens: trust and love and a relationship form; we get valuable feedback and insights from the engagement and conversation; and of course, our […]
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3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the highlights […]
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3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. You can find all episodes here. In this series, MSR founder Jay Acunzo and managing editor […]
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“What do you do for work?” Oh no — not this question again. A funny thing happens when you happily share what you love with others: the barista politely nods until, look, it’s time to step to the right, there’s a line building up, and if working from home really leaves you this desperate for […]
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REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, about what it takes to make a truly resonant show without throwing budget at the problem. Chelsea owns the end-to-end show development process across all of REI’s shows — and there are several ambitious programs […]
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