Creating shows to build passionate audiences provides our brands undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of moving parts and pieces. Show Bites […]
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Editor’s Note: The team at Trello asked me to participate in their #InspireWithTrello campaign. I’ve been using their tool since 2012 (obsessively), and I was thrilled to do so. You can see tons of creators’ Trello boards on their Inspiration Page. I pushed the door gently, and it crashed to the ground, debris flying everywhere […]
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“It’s not that I have an ego. It’s just that I love how awesome I am.” Said every podcast creator ever. Look, podcasts are booming, and I get why so many brands would like to create their very own. However, it’s the height of insanity to build an asset as large as a SHOW and not […]
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Want to skip the reading and listen instead? Your wish is my command: Apple Podcasts | Overcast The name is different from competitors. The tagline is killer. And they’ve shown no fear of tinkering. That’s the good news for Buffer’s Science of Social Media podcast. But there’s more that the duo behind the show can […]
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Harvard Business Review had a podcast before they had a website. Would you ever have guessed? This legacy brand, which has been around since the 1920s, is now leading the way for how organizations big and small should evolve to meet the demands of the digital age and, more importantly, the modern consumer. From early […]
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Today on The Maker Channel, a distant memory, a mad fisherman, and a metaphor for creative work. I’m cracking open my Monday morning newsletter to perform one of its most popular stories in audio form for you. If you like what you hear, consider subscribing to the weekly newsletter. You’ll get a new story and idea […]
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In this episode of Org Uncharted, we talk to Mathew Sweezey, Principal of Marketing Insights at Salesforce, about his unusual job and how positions like this can be a huge benefit to companies. Through his research and speaking, not only is Mathew putting his company in front of audiences around the world at zero cost, but he […]
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“It’s a long time to spend on something that means absolutely nothing. But that’s what I do.” This is how Jerry Seinfeld explains his development process for a bit in his act. As a standup comedian, you might think that Seinfeld is great because of this innate gift to articulate something in a funny way. […]
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In audio, I abide by a Golden Rule: Get them to the end. When you click play, my one goal is to ensure you don’t hit stop. But then I consume most business shows, and they frontload the worst parts of their episodes … for some reason. They forget the Golden Rule. Instead of hooking you […]
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In this episode of Org Uncharted, we explore how IDEO developed and lives by their values. “Values” are so often treated as nice-sounding, well-intentioned ideas that companies use more as internal marketing than actual guidelines affecting their behavior. In this episode, Sally Sosa, the Global Talent Director, Culture and Communications, at IDEO takes us inside […]
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