Creating shows to build passionate audiences provides brands undeniable benefits: we hold attention, gain trust, and both increase the lifetime value of our existing audience while decreasing customer acquisition costs thanks to word-of-mouth. However, this stuff can feel like a total mess of parts and pieces. Show Bites is our series of quick-hitting posts where […]
Share
Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… I’ve gotten into more meaningless debates on Twitter than I care to remember, mostly involving the subjects that […]
Share
As marketers (nay, as PEOPLE), we’re constantly dealing in magic bullets. We promise them to customers and readers: endless listicles and how-tos promising success in a few steps (with the help of our products, of course). We peddle ever-growing volumes of concise, scannable, and — if we’re being honest — bland guides, each tied with […]
Share
REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, about what it takes to make a truly resonant show without throwing budget at the problem. Chelsea owns the end-to-end show development process across all of REI’s shows — and there are several ambitious programs […]
Share
The podcast 3 Books was selected by Apple as a Top Podcast for 2018 and has featured some truly incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete Holmes, and more. BUT … it’s ultimately just another interview show. So what makes the show special? And what can we learn? Today on 3 […]
Share
November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
Share
November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
Share
November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
Share
What does it take to make your audience’s FAVORITE show? That’s our goal as makers and marketers, but it’s a complex question So we’re on a weekly journey to find out. Subscribe for our free Friday emails, each with one new idea, technique, or framework, all building towards an end-to-end system we can all use. […]
Share
This is a sample of our monthly newsletter, Hidden Gems, where we try to unearth one hidden idea that can have a massive impact on our work as marketing showrunners. Join subscribers from companies like Red Bull, Adobe, Salesforce, Shopify, Wistia, the BBC, and more who receive our free email once a month. It’s one […]
Share
