We’re on a weekly journey to understand what it takes to make someone’s favorite podcast. You can get each new idea in your inbox, plus a bonus video found nowhere else, every Friday. Subscribe free to join creative minds from Red Bull, Amazon Prime Video, the BBC, the NY Times, Mailchimp, Salesforce, Shopify, Adobe, and […]
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3 Clips | The Podcast for Marketers Who Podcast · Bill Simmons Leads the Witness On our first episode of “Clipped,” we deconstruct a telling moment from the Bill Simmons Podcast that can help us become better interviewers. Our clip today reveals a technique we can use, but be forewarned: It can break in either […]
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You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
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You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
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Showrunners have a unique and lofty role, because they kind of need to embody every type of marketer…all at once. They need to be big, strategic, and long-term thinkers, like the CMO. They need to have an innate appreciation for words and storytelling, like content marketers. They need to understand how to market their shows […]
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This article is part of a weekly exploration to answer one question: What would it take to make your audience’s favorite podcast? Each entry in this series builds on past ideas. It will culminate in the first session of our online, interactive, cohort-based workshop for marketers, where we do real work on our real podcasts, […]
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There’s a new mandate in marketing: don’t just grab attention — hold it. If you’re new here (hi! Welcome!), I’ll catch you up. At MSR, we believe that the marketing of yesteryear — the type that relied on flashy gimmicks and splashy mass campaigns and pursued reach and brand awareness above all — should stay […]
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Kate McKinnon was in the middle of her audition for SNL when senior cast member Bill Hader walked out of the room. If you’re a performer of any kind, you know this is not usually a great sign. Even if you’re not a performer, you can probably imagine the crumbling feeling for an auditioner when […]
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What does it mean to make something that matters? It’s something today’s best marketers feel compelled to do: make something that matters — to their customers, their industry, the world at large. It’s something we urge marketers to do in the shows we help them create: don’t just launch another branded interview show with the […]
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3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. You can find all episodes here. In this series, MSR founder Jay Acunzo and managing editor […]
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