“We are one of something like 800 competitors in our category. This idea is what makes us stand out compared to the other 799 companies all doing cookie-cutter marketing to the same people.” I recently spoke with Ben Battaglia, director of marketing at B2B software company Lessonly and proud speaker of the words above. (At […]
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Congratulations! You’ve launched your podcast. It feels great — you finally sent into the world the project you’d been working on for weeks, months, possibly even years. And now, best of all, you get to keep going. How often, though? Should you release new podcast episodes once a week? Biweekly? Every DAY? If you’re asking […]
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What does it cost to make a podcast? If you’re looking for simple dollars and cents, the answer is easy to find. You’ll need some tech, you’ll need some gear — you can add up those fixed costs and find a cold, hard number you can pitch to your boss. But I’m guessing you’re not […]
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Over the past few weeks, I’ve examined five popular podcasts through the lens of a single, burning question: what is it about them that listeners like? I spoke with showrunners from Adobe’s Wireframe, Hubspot’s Culture Happens, Drift’s Build with Maggie Crowley, Basecamp’s Rework, and Death Wish Coffee’s Fueled by Death Cast. Each showrunner shared the […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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Have you ever thought about why the “will they/won’t they” premise works so well for TV? If you went by television as your lone guide, you would be forgiven for believing that angst and near misses are the stuff of lasting love. Each of my own favorite-of-all-time shows features a will they/won’t they plot line […]
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When launching a podcast — as with so many things — the hardest part is often knowing where to start. If you have a gut feeling that a show is the best way to engage with your customers and forge a more personal relationship with them (and reader, we have the data to back that […]
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I came out of the software industry, working at companies like Google and HubSpot, then in technology VC at a firm called NextView. Although I worked in marketing the entire time, the people I always admired most were product managers. They seemed to have an impossibly difficult job. How do you invent stuff? How do […]
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