This live call was part of The Showrunner Sessions. This is the 8-week podcast workshop series where we at Marketing Showrunners work with podcasters to transform your skills, your show, and your community, with an aim to making “their favorite podcast.” Join Jay and Robert in this informative, insightful conversation about strategies to create a […]
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When journalist Jake Warren met Aimen Dean — a former Al Qaeda bomb-maker turned agent for the British intelligence service MI6, who happened to be super smart and deeply knowledgeable about Middle East politics — he knew he had hit storytelling pay dirt. So when Jake started his own podcasting company a few years later, […]
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3 Clips | Dissecting Great Podcasts · TD Bank’s Surprisingly Great Internal Podcast 3 Clips | Dissecting Great Podcasts · TD Bank’s Surprisingly Great Internal Podcast Scott Monty faced daunting challenges making this show for TD Bank. First off, it’s a bank. They’re not exactly the most creative brand in the world. Or are they? […]
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3 Clips | Dissecting Great Podcasts · Song Exploder: Small Choices, Big Feels Song Exploder is one of the most widely celebrated podasts on this or any other planet. The host, Hrishikesh Hirway, is a multi-hyphenate kind of creator working across a number of impressive projects and roles. Most notably on this show, however, he […]
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Today, on a special bonus episode of 3 Clips, a replay of the live call that host Jay Acunzo held with viewers of his brand new docuseries, Against the Grain, built with the brand Help Scout. Join Jay (ATG‘s host, writer, and co-director), producer Tyler Bouchard, and DP/editor Travis Wilber as they go inside […]
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Most brands make podcasts that sound like everyone else’s. Something better doesn’t require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the end, deepen relationships, and reinvent the show. Today, 3 Clips host and Marketing Showrunners founder Jay Acunzo […]
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Every listener to your podcast will arrive with the same question, whether they’re just arriving or coming back for the next episode. This question — which we can call the “critical question” — can make or break the entire experience for them. The problem is, we rarely answer it in our work. (Whoops!) Today, we […]
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When you host a podcast, your voice becomes a creative tool. Perhaps for the first time, you’re challenged to think about your words as something you wield, something you can strategically deploy to create meaning and inspire action in others. Your voice is just like any other medium (text, imagery, video, or audio). You […]
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Marketing Showrunners founder Jay Acunzo answers five questions from listeners and announces a new public project for podcasters. Special thanks to listeners who submitted questions for this episode, especially those we used in the final edit: Abby Sullivan, Jim Samuel, Ryan Wakefield, Iona Friedman, and Zachary Sugerman. If you have a question for Jay, send […]
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The show You’re Wrong About reveals how we’re often wrong about what it takes to improve our production value. It’s not about budget. It’s about a well-crafted premise, then using that premise to alter your episode’s format. The two connect. Your premise reveals not only WHAT you explore but HOW you’ll explore it, thus […]
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