Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.
Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com
“It’s a long time to spend on something that means absolutely nothing. But that’s what I do.” This is how Jerry Seinfeld explains his development process for a bit in his act. As a standup comedian, you might think that Seinfeld is great because of this innate gift to articulate something in a funny way. […]
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In audio, I abide by a Golden Rule: Get them to the end. When you click play, my one goal is to ensure you don’t hit stop. But then I consume most business shows, and they frontload the worst parts of their episodes … for some reason. They forget the Golden Rule. Instead of hooking you […]
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In this episode of Org Uncharted, we explore how IDEO developed and lives by their values. “Values” are so often treated as nice-sounding, well-intentioned ideas that companies use more as internal marketing than actual guidelines affecting their behavior. In this episode, Sally Sosa, the Global Talent Director, Culture and Communications, at IDEO takes us inside […]
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I used to think that the very best creators were the very best at identifying problems to solve. That’s what made them so special and so effective: They’d say, “This is broken, and it must be fixed!” That seems like a reasonable assumption to make, right? You have to be adept at noticing problems […]
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This article originally appeared in my weekly newsletter, Damn the Best Practices. Get one new idea or story every Monday for being better than commodity work. Subscribe here. Every month, I like to do a handful of 1:1 video calls with people who support my work. I spend the first half asking questions to try […]
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