Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.
Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com
Recently, I’ve kept coming back to the same idea. “If you want it to be real, write it down.” It’s so simple, right? Now, don’t misunderstand: I don’t really believe the popular idea that you have to write down your goals to make them happen. Evidence may exist. That’s fine. I’m just not the kind of […]
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Here’s what we know: the way we measure podcasts is historically…pretty terrible. The metrics we’re primed to review — like downloads, subscribers, traffic, etc. — don’t measure what’s most important to showrunners: that is, whether your show will entice listeners to stay. Great projects get killed early because we’re not measuring them correctly. We look […]
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We’ve uncovered what I think is the single most limiting belief too many marketers share, which in turn prevents us from creating better shows: the belief that creativity means big. Maybe we want to make a show, but we conclude we don’t have the budget or time. Maybe we want to do a better show, […]
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This live call was part of The Showrunner Sessions. This is the 8-week podcast workshop series where we at Marketing Showrunners work with podcasters to transform your skills, your show, and your community, with an aim to making “their favorite podcast.” Join Jay and Robert in this informative, insightful conversation about strategies to create a […]
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The thing to know about me is that I’m an extreme extrovert. I come from a long line of extreme extroverts too. If you closed your eyes at a family dinner, you’d swear that 29, maybe 30 humans were in that room. (Actual population: 9, maybe 10 parents/grandparents, siblings, and cousins.) An even better example […]
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