Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.
Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com
Let’s talk about mint chocolate chip cookies for a second. (Stay with me, people. It’s gonna get weirder before it gets normal again.) Say you are utterly convinced that a mint chocolate chip cookie is the greatest cookie on the planet. It might not be for everyone, but the people who like it really freaking […]
Share
Whether at work or just in life, I find it’s helpful if your enemy has a name. Mine’s name is JR. We’ll get to JR in a bit. (Ugh. Freaking JR.) For now, consider the biggest problem facing shows of any kind — a podcast, an online video show, a TV show, anything. It’s not […]
Share
It’s foolish, I think, to make too many assumptions from the outside looking in when it comes to marketing analysis. For instance, when we look at something that appears to work and appears beloved by a given brand’s audience, we don’t know just how long it took that team to earn the necessary attention and […]
Share
Imagine two different brands, Brand A and Brand B. Both compete to earn the trust and dollars of the same audience. Brand A is widely considered to be one of the best marketing teams in the world. They understand each stage of the funnel, have discrete strategies and tactics for each, and it all rolls […]
Share
I don’t know if you knew this, but I’m an adult. And one thing that adults are supposed to do, as I recently learned, is get adult haircuts. Okay, some of the men reading this don’t know what I mean, so let me just explain quick. Guys: If you pick your barber the same way […]
Share
