Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.
Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com
What if you white labeled your brand’s podcast? How would they know it was you? Today, we break down Adobe’s Wireframe podcast, and we look harder at the idea that a show should be “brand IP” — an identifiable, defensible premise and identity that is wholly our own. How do we create The Only instead […]
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Justin Jackson, cofounder of podcast hosting and distribution platform Transistor, joins MSR founder Jay Acunzo to talk about the state of podcasting technology, including a looming issue all of us may face requiring a more thoughtful approach than when the same issue hit website content. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher INSIDE THE EPISODE Follow […]
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Defining a showrunner is tricky since, as in the case of a product manager or content marketer, the real answer to the question “what is a showrunner” is usually “it depends.” In the traditional sense, a showrunner is the individual on a television show with the creative and management control and responsibility. They do things […]
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Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can we learn from their ambitious but atypical attempt at a podcast? We break it down. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher INSIDE THE EPISODE Find […]
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3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. You can find all episodes here. In this series, MSR founder Jay Acunzo and managing editor […]
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