November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
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Addiction. Unconventional parenthood. Harassment. If I told you I’ve recently been listening to a podcast that covered these issues, who would you think produced it? A self-help guru or institution, perhaps? Maybe a counselor or therapy collective? What about a company that makes restaurant POS (industry lingo for “point of sale”) systems? Probably not your […]
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How one marketer is embracing both mediums by marketing to people When you set out to create a show, you might be inherently drawn to one medium over the other. Maybe you have a USB microphone lying around, so podcasting seems easiest. Maybe you’ve always dreamed of creating a web series in which you cast […]
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As marketers, we are generally practical people. (And if we’re not, say, the most naturally practical of folks, we’ve worked out our logic muscles enough because our careers depend on it.) We like data and statistics — or, at least, our jobs rely on our ability to analyze them and recognize a strong trend when […]
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One of the first things you might notice while listening to Kerry O’Shea Gorgone’s audio is her laugh. The host of MarketingProfs’ weekly Marketing Smarts podcast has a vivacious energy and the booming laugh to go with it. When listening to her speak, she just sounds fun. She the kind of person with whom you […]
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