A somewhat accidental marketer, I’m first and foremost a writer. I’ve spent a decade working with global brands to craft on-target content and streamline complex ideas into clear (and even…exciting?!) language. Now, I get to spend every day immersed in content and strategy here, as Managing Editor of Marketing Showrunners, at my company, Molly Donovan Content & Communications. I’m thrilled to be a part of this community of eager next-generation marketers and marketing showrunners.
Reach out! molly@mshowrunners.com
November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
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So you want to make a show. Since you’ve stumbled upon this blog, I think it’s safe to assume you’re on the same page we are when it comes to the value of showrunning. You’ve done the research – you know an excellent show can increase the lifetime value of your customers while decreasing the […]
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In Best in Show, the MSR team breaks down what worked (and what didn’t work as well) in marketers’ shows. First up: Episode 7 of Wistia’s Brandwagon, featuring ProfitWell CEO Patrick Campbell. In this episode, Patrick explains why his company has focused all (and we do mean all) of its marketing efforts on creating a […]
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Casted is the first B2B podcasting platform. Its tech helps B2B marketers make their podcasts more easily, share them more efficiently, and analyze them more effectively.
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