A somewhat accidental marketer, I’m first and foremost a writer. I’ve spent a decade working with global brands to craft on-target content and streamline complex ideas into clear (and even…exciting?!) language. Now, I get to spend every day immersed in content and strategy here, as Managing Editor of Marketing Showrunners, at my company, Molly Donovan Content & Communications. I’m thrilled to be a part of this community of eager next-generation marketers and marketing showrunners.
Reach out! molly@mshowrunners.com
Let’s play a little game. Think of the last really great piece of branded content you interacted with. Maybe a blog post, maybe a podcast, maybe a video. What comes to mind? I’ll bet I can guess what you’re not thinking of. I bet you’re not thinking of a listicle. Or an aimless interview asking […]
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Are you here for the right reasons? This is not just a question asked by every contestant on ABC’s The Bachelor/Bachelorette since the history of time. It’s also one that marketing showrunners should constantly ask themselves. Via Giphy Why am I here? What am I trying to accomplish with this content? What journey do I […]
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Every good relationship is built on two fundamental pillars: trust and love. It’s as true in the marketing world as it is on Love is Blind (anyone else’s quarantine binge-watch of choice?). For a relationship to succeed, the parties need to trust one another: they need to demonstrate honesty, reliability, and fidelity. But trust alone […]
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Showrunners have a unique and lofty role, because they kind of need to embody every type of marketer…all at once. They need to be big, strategic, and long-term thinkers, like the CMO. They need to have an innate appreciation for words and storytelling, like content marketers. They need to understand how to market their shows […]
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3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the highlights […]
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