Blog Keyword

Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

5 Reasons Why Your Podcast Isn’t Growing

By: Molly Donovan
October 8th, 2020

“Podcasting metrics are notoriously terrible.” – Jeff Ayers, Broadcasting, Death Wish Coffee Company “Sure, downloads are fun to see climb — and of course that’s a helpful barometer to see the general trend of the show’s popularity. But because we are such a niche audience, that metric doesn’t tell as much as it might for […]

Read More

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

A Surprising Masterclass in Narrative Podcasting for Marketers: Inside TD Bank’s Internal Podcast

By: Jay Acunzo
October 5th, 2020

3 Clips | Dissecting Great Podcasts · TD Bank’s Surprisingly Great Internal Podcast 3 Clips | Dissecting Great Podcasts · TD Bank’s Surprisingly Great Internal Podcast Scott Monty faced daunting challenges making this show for TD Bank. First off, it’s a bank. They’re not exactly the most creative brand in the world. Or are they? […]

Read More

Why Listeners Like It: Build with Maggie Crowley

By: Molly Donovan
October 1st, 2020

Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]

Read More