When launching a podcast — as with so many things — the hardest part is often knowing where to start. If you have a gut feeling that a show is the best way to engage with your customers and forge a more personal relationship with them (and reader, we have the data to back that […]
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Interviewing a guest on a podcast can be a delicate dance. (That’s how I think of it, anyway. It’s not a straight march forward, asking question after question. It’s more like a dance, and you are the leader. You’re setting the tone, watching the pacing, leading people one way, then back another, then visiting one […]
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I came out of the software industry, working at companies like Google and HubSpot, then in technology VC at a firm called NextView. Although I worked in marketing the entire time, the people I always admired most were product managers. They seemed to have an impossibly difficult job. How do you invent stuff? How do […]
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