A few weeks ago, I sat in my home office, my microphone angled toward my mouth as I sat in silence, conspicuously not speaking into it. I was nearing the close of MSR’s inaugural Showrunner Sessions: a workshop for podcasters and podcaster-hopefuls looking to launch a show with the potential to become their audience’s favorite. […]
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When you host a podcast, your voice becomes a creative tool. Perhaps for the first time, you’re challenged to think about your words as something you wield, something you can strategically deploy to create meaning and inspire action in others. Your voice is just like any other medium (text, imagery, video, or audio). You […]
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For a recent episode of 3 Clips, listener Jim Samuel asked us a poignant question about preparing to launch your podcast: How can I evaluate whether there’s a sufficient audience for a podcast idea I have and would like to pursue? Here’s the quick answer. It deserves a longer explanation: You can’t know for sure, […]
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Abby Sullivan hosts and produces one of the marketing world’s most demanding shows. A member of the marketing team at the software startup ProfitWell, which produces a handful of original series as part of their Recur Network for SaaS and DTC companies, Abby is responsible for RecurNow, the company’s daily — yes, daily — podcast. […]
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One of the tougher things about accepting the challenge to make someone’s favorite show is an all-important component: creating a community that counts your show among their favorites. With favorite-able shows, we’re not just trying to capture an individual’s attention for a bit of time. Rather, we’re inviting our listeners to go on a collective […]
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