The biggest barrier to building brand affinity can often be internal stakeholders. All month long, we’re learning how to make the case for great content. Here’s everything we have planned. It’s easy for marketers to act a lot like Chicken Little: We hear a few stats suggesting that the sky is falling, so we […]
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Addiction. Unconventional parenthood. Harassment. If I told you I’ve recently been listening to a podcast that covered these issues, who would you think produced it? A self-help guru or institution, perhaps? Maybe a counselor or therapy collective? What about a company that makes restaurant POS (industry lingo for “point of sale”) systems? Probably not your […]
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[Editor’s Note: This is a guest article from ThriveHive CMO Dan Slagen, who reveals how they created the company’s first original series, a docuseries called Locals. Find Dan on Twitter here, and watch Locals on the ThriveHive website.] It’s no secret to marketers that the future is video content. But not just any video content: […]
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So you want to make a show. Since you’ve stumbled upon this blog, I think it’s safe to assume you’re on the same page we are when it comes to the value of showrunning. You’ve done the research – you know an excellent show can increase the lifetime value of your customers while decreasing the […]
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Ever see The Good Place on NBC? It’s incredible. They say good writers should show, not tell. I’m just going to ask you to allow me to break that rule because I’m telling you: The Good Place is incredible. I will say no more because #spoilers. But one thing I will absolutely spoil as loudly as I possibly […]
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