September 2019 - Page 2 of 2 - Marketing Showrunners

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Why This B2B Company Just Launched an Entire Network of Shows: Inside a Growing Marketing Move

By: Jay Acunzo
September 9th, 2019

It’s foolish, I think, to make too many assumptions from the outside looking in when it comes to marketing analysis. For instance, when we look at something that appears to work and appears beloved by a given brand’s audience, we don’t know just how long it took that team to earn the necessary attention and […]

Where Do Podcasts Fit in the Marketing Funnel? The Same Place Relationships Do

By: Jay Acunzo
September 3rd, 2019

Imagine two different brands, Brand A and Brand B. Both compete to earn the trust and dollars of the same audience. Brand A is widely considered to be one of the best marketing teams in the world. They understand each stage of the funnel, have discrete strategies and tactics for each, and it all rolls […]