In Best in Show, the MSR team breaks down what worked (and what didn’t work as well) in marketers’ shows. First up: Episode 7 of Wistia’s Brandwagon, featuring ProfitWell CEO Patrick Campbell. In this episode, Patrick explains why his company has focused all (and we do mean all) of its marketing efforts on creating a […]
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How one marketer is embracing both mediums by marketing to people When you set out to create a show, you might be inherently drawn to one medium over the other. Maybe you have a USB microphone lying around, so podcasting seems easiest. Maybe you’ve always dreamed of creating a web series in which you cast […]
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Casted is the first B2B podcasting platform. Its tech helps B2B marketers make their podcasts more easily, share them more efficiently, and analyze them more effectively.
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Whether at work or just in life, I find it’s helpful if your enemy has a name. Mine’s name is JR. We’ll get to JR in a bit. (Ugh. Freaking JR.) For now, consider the biggest problem facing shows of any kind — a podcast, an online video show, a TV show, anything. It’s not […]
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As marketers, we are generally practical people. (And if we’re not, say, the most naturally practical of folks, we’ve worked out our logic muscles enough because our careers depend on it.) We like data and statistics — or, at least, our jobs rely on our ability to analyze them and recognize a strong trend when […]
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