Oh, what’s in a name? (I think it was Poombah from The Lion King who first said that. And I mean the original animated classic, not this live action wallet-grab, but here’s all of my money, Disney, because you own ESPN, the MCU, Star Wars, and my childhood. Sigh…) What, pray tell, is in a […]
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Alec Berg’s heart was in this throat. His stomach and lower intestines seemed eager to find some new real estate too. He’d just handed a draft of his first script to the legend himself, Larry David. It was Alec’s first attempt at contributing to the impossibly successful Seinfeld. Today, Alec’s innards wouldn’t budge given that […]
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Claude came from a traditional home. His parents expected him to take the usual path many of us imagined we’d take, though we likely didn’t control that image. It was built in our heads for us. You know the one: finish high school, attend a good college, declare a safe major, and, upon graduation, receive our […]
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The deep tones of synth music begin to play. A crackling sound emerges, as if from static electricity, followed by a single strum from an electric guitar that shatters the silence. A man’s voice booms: “I really didn’t get fascinated with design until I learned what it was and what it could actually do.” These […]
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EDITOR’S NOTE: This is a one-time preview of the lead section of our monthly newsletter. Each edition, we share ONE idea that we believe can have a massive impact for marketing leaders, specifically around the craft of making original series to grow passionate audiences. We go beyond tips and tricks to share executive-level ideas, followed […]
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