When I was a kid, I hated sand. In fact, before I could walk, I hated sand so much that my parents could simply plop me down on a blanket at the beach, and I’d stay put. I’d sit there, gumming on a toy, staring at other kids playing just a few feet away, like […]
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Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good […]
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Marketers are terrible at goodbyes. Whether we’re addressing a viewer or listener, whenever we finish our podcast’s or video show’s episodes, we rarely end with enough oomph. Sometimes, we’ve dedicated so much time to everything else, that we simply fail to allot the necessary mental calories to the ending. Other times, we just drop people off […]
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Sarah has been doing her job for 20 years. She thought she’d seen everything. She was wrong. Halfway through the podcast episode you’re listening to, Sarah, the guest on the show, excitedly describes this moment where she walked into her lab like any regular day. (Wait a second, she has a lab?) There, she greeted […]
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“I don’t understand!” she shouted. “This used to work EVERY time! What is happening?! What are we gonna do?!?! WE’RE ALL GONNA DIE!!!” Okay, so that’s not really what she said. This calm, cool, and collected friend and I were colleagues on a marketing team years ago. She was responsible for all things direct response, and I […]
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