What is the most important behind-the-scenes part of your show? Is it the budget, which keeps the show going episode after episode? Is it the tools and tech you use, which physically allow you to record the show? While those factors are important, I’d posit that there’s only one truly irreplaceable element in showrunning: the […]
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I once had a colleague we lovingly called “New England’s Matthew McConaughey.” He always had this slow and measured way of speaking, this warm yet angled smile on his face. He lacked the southern drawl of the real McConaughey, but he made up for it with a slightly rounder, more boyish face than the actor’s […]
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Yes, you read that header right. While as a year, 2020 was kind of the worst, it sure was a great time for the Internet. Over the past 10 months, we’ve been able to gather, learn, and grow thanks to the digital content we’ve all collectively created and shared. This year, we published over 100 […]
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The single best book I’ve ever read about podcasting is called Out on the Wire by Jessica Abel. It’s also the only book I’ve ever read about podcasting. But it is, indeed, awesome. The author follows around the teams behind some of the most amazing podcasts on the planet to learn their process, including This American Life (of […]
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A big part of my creative career is paid speaking. (Glances at the outside world.) A big part of my creative career WAS paid speaking. The speaking industry has bottomed-out, sadly, along with so many other industries, and my heart goes out to folks who depend on that industry for the bulk of their livelihood […]
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A good show comprises multiple pieces and parts that conspire to create something greater than their sum. In this series, we’re breaking down the component pieces of good podcasts to determine what makes them good — and to inspire you in your own showrunning. Do you ever feel like getting started is the hardest part […]
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“We are one of something like 800 competitors in our category. This idea is what makes us stand out compared to the other 799 companies all doing cookie-cutter marketing to the same people.” I recently spoke with Ben Battaglia, director of marketing at B2B software company Lessonly and proud speaker of the words above. (At […]
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Congratulations! You’ve launched your podcast. It feels great — you finally sent into the world the project you’d been working on for weeks, months, possibly even years. And now, best of all, you get to keep going. How often, though? Should you release new podcast episodes once a week? Biweekly? Every DAY? If you’re asking […]
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We have a slack problem, and I don’t mean the app. This American Life kills about half the stories they start to work on. That’s right: half. (Comedian Sarah Cooper told me that to sound smart in meetings, I should repeat numbers as percentages, so here we go…) That’s FIFTY PERCENT of the stories they […]
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What does it cost to make a podcast? If you’re looking for simple dollars and cents, the answer is easy to find. You’ll need some tech, you’ll need some gear — you can add up those fixed costs and find a cold, hard number you can pitch to your boss. But I’m guessing you’re not […]
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